The Time

The Time

R & B (change genre)

The Time
Artist: The Time  
Genre: R & B
Next Show On: Not currently on tour
Schedule: 0 upcoming shows; 3 past shows
Recent Albums:
  • November Light
  • Jungle Love / Oh, Baby [Digital 45]
  • What Time Is It?
  • Pandemonium
Artist Bio
"The Time" is a funk and dance-pop ensemble formed in 1981. They are close Prince Associates and arguably the most successful.
The band was assembled under a clause in Prince's contract with Warner Bros. that allowed him to recruit and produce other artists for the label. Inspired by the 1980 film "The Idolmaker", about the life of music promoter and producer Bob Marucci (the svengali figure behind such 50s/early 60s teen idols as Fabian and Frankie Avalon), Prince decided to put together a poppy funk group that would serve as a pet project and an outlet for further hits and material in the vein of his own early albums while he himself went on to explore other genres and styles in his own career.

By 1981, he had built The Time out of an existing Minneapolis funk unit, "Flyte Tyme" (from the Donald Byrd song), which featured Jellybean Johnson on drums, Jimmy Jam and Monte Moir on keyboards, and Terry Lewis on bass. To this base were added Jesse Johnson on guitar and a lead singer and childhood friend named Morris Day, and Jerome Benton who was a promoter drawn from another local band called "Enterprise". Prince had used an Enterprise song, "Partyup", on his "Dirty Mind" album, and his selection of Day was essentially a reward; he had originally tapped Alexander O'Neal - yet another player in the Minneapolis Uptown funk scene - for the vocalist slot, but O'Neal wanted too much money.

The band went on to release four albums (mostly performed by Prince + singer Morris Day alone) during the course of their main career, each a solid slice of jammy, rock-infused 80s funk, generally light and humorous in tone, strongly influenced by Parliament - and, of course, Prince. Although they scored numerous hits (including "The Bird", "Jungle Love", "777-9311", "Get It Up", "Gigolos Get Lonely Too", "The Walk" and "Cool", mostly on the R&B charts) during the early 1980s, they never approached superstardom.

In 1983, Jimmy Jam and Terry Lewis, who had begun writing songs and branching out into production work of their own (working with SOLAR to produce Klymaxx and with Tabu Records to produce the S.O.S. Band), were stranded in Atlanta by a blizzard and failed to make it to a Time concert in San Antonio, for which they were fined and then fired. Whether their firing was due to the incident or to their increasing independence has never been clear. Monte Moir took the opportunity to leave as well, and would also work with Jam and Lewis. The three were replaced with Mark Cardenes and Paul Peterson on keyboards and Jerry Hubbard on bass. This new line up were featured in Prince's "Purple Rain" film. The Time rode the wave of popularity created by the movie and hit singles "Jungle Love" and "The Bird" and were household names in 1984. Unfortunately, the band was not to reap the benefits.

It was Day who left next after arguments with Prince, choosing to pursue a solo career in 1985 after a successful acting turn in "Purple Rain". Soon thereafter, with Jesse Johnson also opting to go solo, the band disintegrated but several members (Benton, Jellybean Johnson and Peterson) were reformed into a new short-lived project called The Family. Meanwhile, Jimmy Jam and Terry Lewis went on to become one of the most successful songwriting and production teams of the 80s and 90s.

In 1990, Benton the original six members of the band reunited for the "Graffiti Bridge" movie and soundtrack, as well as a new album called "Pandemonium". This spawned their highest selling single, "Jerk Out" and the album featured more input from the band than any other Time album. The reunion was short-lived, however - infighting within the band caused them to disband once again. Morris and Jerome have since remained a team, with both trying out some small acting roles over the next few years.

Several members of The Time reunited in 1995, added a few new recruits and have remained together since. This version of the band can be seen in the Kevin Smith film "Jay and Silent Bob Strike Back" and tours frequently to this day. The band is usually billed as "Morris Day and The Time".

A fifth Time album is rumored to have been completed in the late 90s, recorded with the new lineup but production and coordination with Prince has prevented its release. The title "Old Dogs, New Tricks" was the working title. A 2004 album attributed to Morris Day called "It's About Time" contains a few new tracks written and performed by Day and a number of live performances by The Time.

The Time reunited at The 50th Grammy Awards on February 10th, 2008 in a medley that included the artist Rihanna, and featuring "Jungle Love."

In June and July 2008, all of the original members of The Time (Morris Day, Jimmy Jam, Terry Lewis, Jesse Johnson, Jerome Benton, Jellybean Johnson, and Monte Moir) reunited once again for a series of shows at the Flamingo Hotel and Casino in Las Vegas.

*"The Time" (Warner Bros. Records, 1981) #50 US
*"What Time Is It?" (Warner Bros., 1982) #26 US
*"Ice Cream Castle" (Warner Bros., 1984) #24 US
*"Pandemonium" (Paisley Park Records, 1990) #18 US

=== Singles ===

Referenced from Wikipedia: The Time (band)
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